Customer Win-Back Email Campaign Template

This email campaign template was designed to help you visualize the email funnel flow so you can progressively become better at creating them. Below text boxes are sample subjects for emails. The Day field default numbers are guidelines and can be changed, except first email. Have fun!

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Email Campaign - Customer Win-Back
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Day 1 We miss you
Enter number or scroll
Day 15 Coupon
Enter number or scroll
Day 30 Opt out

Click on Email Example to expand

Email 1
SUBJECT: We Miss You

Hi [Contact First Name],

It’s been a while, and it’s safe to say we miss you.

We hope that you will give us a chance to address where we went wrong by taking this three question survey: {{Insert Survey Name Here}}

In the meantime, I wanted you to be the first to know what {{Insert Your Company}} is currently working on:

  • Update #1
  • Update #2
  • Update #3

Please let me know if you have any additional feedback for us. We’re all ears.


[User First Name][User Signature Block]

Email 2
SUBJECT: I haven’t heard from you lately.

Hi [Contact First Name],

I haven’t heard from you lately, but I’d love to reconnect.

Here is 10% off of your next purchase on us: {{Insert Coupon Code}}

I look forward to doing business with you again!

[User First Name][User Signature Block]

Email 3
SUBJECT: Before I go … a few free resources

Hi [Contact First Name],

I’ve reached out a few times and haven’t heard back from you. Since you haven’t responded, I’ll assume the timing isn’t right.

If you’re interested, here are some resources that you may find helpful:

  • Resource #1
  • Resource #2
  • Resource #3

I hope you will reach out if it makes sense to reconnect in the future!

Have a great day,

[User First Name][User Signature Block]

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