Why we are different

Small businesses serve as the backbone of the economy for several compelling reasons:

1. Job Creation: Small businesses are significant job creators. According to the U.S. Small Business Administration, small businesses have generated 64% of new jobs over the past two decades. These jobs are crucial for local communities, providing employment opportunities close to home and reducing the need for long commutes.
2. Innovation: Often, small businesses are at the forefront of innovation. Their size allows them to be nimble and adapt quickly to changing market demands or to introduce new and disruptive products and services. This agility fosters a culture of innovation that can propel entire industries forward.
3. Local Economic Health: Small businesses play a critical role in building and sustaining the economic health of the communities they operate within. They circulate money locally, which supports other businesses and services in the area, from suppliers to local eateries. This circulation of wealth helps to strengthen and stabilize local economies.
4. Community Identity: Beyond economics, small businesses contribute to the unique identity of a community. They offer products and services that reflect the character and needs of their surroundings, creating a sense of place and community pride.
5. Personal Service and Customer Care: Small businesses often offer a level of personal service and customer care that larger businesses cannot match. This personalized approach builds loyalty and lasting relationships with customers, which is essential for business growth and community well-being.