Websites have become a crucial part of the modern marketing toolkit. Your website should be designed in such a way as to help your businesses grow, keep your customers engaged, and be easy to find in search engines.
A Professional Looking and Operating Website Is Job One
First and foremost, you want your website to look professional. Unless you’re an expert yourself, it’s best to hire people who are. With so many professional-looking websites available, people won’t engage with an amateurish-looking one. It can reflect poorly on your business and people tend to “x-out” of them quickly.
A great website will be designed to be user-friendly and easy to navigate. It should also provide information that is easily accessible and searchable by users.
Let People Find You
The magic beans that help every business website grow are Search Engine Optimization tools. It’s the process of allowing your site pages and content to appeal to various search engines. The first thing search engines look at is your title. It should contain a keyword or phrase a person would type in when they’re doing a search. By putting those keywords in front of your business name in your website’s title, the search engine can find value in it for the searcher. An example might be Dog Collars-Woof Woof & Co.
When looking for the best keywords, think of what people might type into the search bar when they’re looking for a product or service like yours. Google has a keyword planner tool that you can use by having a free Google Ad account. Another free keyword tool is Ubersuggest, where you can see what’s working for others in your market and adopt them for yourself.
Keep Your Website Current and Relevant
Customers are the lifeblood of any business. They are the ones who pay your bills and make you grow. You need to have a customer-focused content strategy that is focused on what your customers want and need. The content on your website should be informative, engaging, and also useful for the customers. Always keep in mind when adding content to your website that it needs to be relevant and helpful for the customers. Pictures add value, as do customer reviews. And make sure the speed of your site is optimal or users will leave your page too soon or, worse yet, not even be able to load it at all!
Frequent updates to your website will bring users back more often. Website content management systems (CMS) let you create content on your website without having to hire a copywriter or developer at every stage of the process.
Your website’s banner is probably the first thing users will see because it will be a focal point on your page. It’s your storefront ad sign, so make it unique, eye-catching, and memorable. You can design it yourself to create one that really speaks to your vision and mission. If you choose an online banner maker, you can personalize it by adding the text, color, and font, along with including animation or video.
With email marketing, you can communicate with current and prospective customers about the latest news, sales, or promotions you’re offering. You’ve already created your own email list, so it can be one of the most cost-effective ways of promoting your website. And the return on your email marketing campaign is approximately $38 for every $1 spent!
You should have your website address on every social media site, guest blog post, and even as part of your email signature. You can link to your website’s “sign up” page in emails by adding it to your signature. Learn how to do that here.
Your website is at the heart of your business. Manage it like the vital organ it is. Make it professional looking, ensure people can find you, keep users engaged and remind them of your presence often. That’s a tall order, but it’s one you can achieve if you know how.
If you have any questions about your online presence, feel free to contact us and we’ll be glad to help you.