Author: iLocalEverywhere

Web Design Scam

BEWARE OF SCAM: If you’re a web developer than beware of receiving a website quote request from [email protected] It’s a scam! I received an email through my contact form for a website quote and I requested emailer to fill out our website quote form that’s on our website so I can better help him. I got an email reply instead. The thing that tipped me off was he wanted my cell, but didn’t want to give me any personal information.  Another thing is he asked me if we accept credit cards in initial email and reply which tells me he did not read my reply to him and most likely copied and pasted the email sent to me from some type of template. Email I received from my website contact form Website Design Needed Hello, how are you doing today? My name is Simon Shawntee, I wanna know if you can handle website design for a new company and also if you do you accept credit cards ?? kindly get back to me… so i can send you the job details.Thanks Shawntee Email reply I received when I requested him to fill out our website quote form Thanks for getting back to me, I have business which i want to turn into large scale business now it located in SC and the company is based on importing and exporting...

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5 Ways to Know You Can Make It in the Business World

The business realm is one of the cornerstones of modern society. It attracts some of the best and brightest minds hoping to impact the world through their work, and to leave a legacy for long after they are gone. However, this arena is not for everyone. Below are five traits that can influence your own success in business. Entrepreneurs Entrepreneurs enter the business world with an idea, something they are passionate about and want to share with everyone. They have the drive and determination to see their idea through to the end and see failure as a launch pad for future successes. Notable Characteristics Entrepreneurs need to operate independently most of the time so they must be comfortable with little to no boundaries. While infinite independence might sound like a dream, structure helps people organize their days and tasks. An entrepreneur must identify the tasks that are most important and complete them as they occur. No one will tell them what they must accomplish during that day, so they must remember their vision and make a plan to realize it.   Additionally, entrepreneurs must be willing to sacrifice for their idea. This means that creativity fills the early stages of an idea, but they also include long days in the pursuit of their vision. This may mean dealing with setbacks immediately rather than focusing on the pre-planned tasks. Entrepreneurs...

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5 Tips for Running a Successful Business

So you’re thinking of starting a business, but you’re a little nervous about the outcome. While running a business should be an exciting adventure that you’re confident about, it is important to understand how difficult the process can be. Many people don’t understand everything that goes into running a business. And because of this, they fail early on in the game. In fact, according to the Global Entrepreneurship Report, about half of all businesses fail within the first five years. And while there’s no way to guarantee success for your business, there are some tips you can incorporate to make sure you stay on the right track. Here are some tips of how to run a successful business.   Make a Detailed Plan Diving in with no clear plan is one of the biggest mistakes you can make when starting a business. To avoid this, make a detailed plan that addresses how you will attack each challenge that lies ahead. Establish measurable goals, describe your target, and clearly state your mission. However, make sure you have a big asterisk next to all of your detailed plans. Being adaptable to change is just as important as staying organized. This plan should include financial information, plans for the unexpected happening, and other necessities so that you are prepared for whatever may come. Network Your business plan isn’t going to go anywhere...

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What Tools Are Important When Enhancing Your Website

Must-Have Tools to Enhance Your Website The following tools will help make an immediate impact with the SEO performance of your website. Remember that SEO is a process and it does take an ongoing effort to finally pay off. After discipline and time results will begin to show. Speed increases engagement from your visitors and boosts sales. Maximum conversion rates could be reached, and retention rates could be through the roof. Even the smallest tips can make the biggest differences. Website Grader HubSpot created an amazing resource to allow you to see how your website measures up to other...

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How Networking and Attending Events Can Enhance Your Brand

As a professional in your field, it’s really important to connect with others. If you’d like progress in the field as a respected leader, it’s important to get in front of new people. If you’re an entrepreneur and would like to build your brand, networking is essential in order for your business to stay open. It’s wise to sit down and figure out which events you’d like to go to. It’s also good to create a networking strategy before you go in. 1. Support System As you build and enhance your brand, networking at various events will give you...

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Learning the Basics of SEO to Survive in the Cyber World

In cyberspace, your website is only one among thousands found online. Regardless of your industry or level of expertise, you are competing with thousands of other similar businesses. Search engine optimization is the tool you need to stand out in the online world. A content marketing agency that specializes in search engine optimization might be the best place to start. Here are some other ideas. SEO Is a Necessity Search engine optimization (SEO) is required to boost the rankings of your website in the search results. It’s the long process of adding important keywords, content, images, videos and advertisements...

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What All Startup Companies Should Know About Website Structure

Website design has gone through a number of significant changes since the early days of brochure pages and animated e-mail links. For small businesses, the variety of choices can often be more of an impediment than an advantage. The confusion of trying to decide which technology to use, which devices to optimize for, and how to incorporate important considerations like search optimization, e-commerce, security, and multimedia features can increase expense, add unnecessary delay, and frustrate even the most patient executives. The good news is, a lot of these problems can be solved by choosing the proper structure of a...

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Google Fred Update

Yet another Google search algorithm update that has everyone scrambling and wondering why their visits and ranking are lower.  This Google update has been coined the name, Google Fred. Here’s what I found out about the Google Fred Update Early March, 2017, Google’s Gary Illyes officially confirmed that there was a Google algorithm update, we’ll call Google Fred.  This update is said to target low value content.  With that said, I do believe that low volume content has always been an issue that Google has been trying to address.  An SEO practice to stuff a bunch of keywords on a webpage with incoherent other words will no longer work with Google search.  You actually have to make coherent sentences.  What a concept?  I still believe it’s a good SEO practice to have at least and no more than 3 of the exact keyword or keyword phrase peppered in the content.  Preferrably at least one in a H1 tag, or page description. It looks like the focus of this update is on great content which is a good thing, but I also believe there are other things involved in this update.   For example, I saw an abnormal amount of crawl errors in Google Search Console.  These crawl errors occur when Google tries to crawl your website and an http error code occurs.  For now, I just implemented 301 redirects on...

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Why your website should be https

Let’s start off by giving the definition for HTTPS for those that aren’t familiar.  Have you ever noticed when you go to a website, the website url in the address bar starts with http or https?  Well, HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP, which is the protocol that the internet uses to transfer data (all your website content) between your browser and the website that you’re connected to. Why you Should Switch to HTTPS To have your website use HTTPS is always a good idea, since it represents that your website is secure. A lot of people, whether they are computer savvy or not, recognize the HTTPS and a lock symbol as security and won’t go to a website, unless it has at least the HTTPS. Sometimes, you might see the HTTPS, but not a lock. This means the webpage has secure and unsecure data on it. A fully secure webpage and/or website will always have a lock associated with the HTTPS. If you are logging in a website and need to enter your password or put in credit card information you definitely, without a doubt want to make sure the website is secure by confirming that https is in the address bar. More Reasons to Switch to HTTPS On August 06, 2014 Google announced HTTPS as a ranking signal, which only affected fewer than 1% of global queries.  That...

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Google Search for Mobile

Back on April 21, 2015, Google Search changed its search algorithms to recognize and rank mobile friendly websites.  Now, in a matter of months, Google Search will be giving mobile friendly websites its own indexing separate from the desktop indexing. What does this mean to you? The desktop version of your website and the mobile version of your website will be ranked on its own merits and be ranked accordingly. Since there’s going to be Google indexing for desktop and mobile, your website will be ranked differently. Along with Google Search fully separating it’s search indexing, it’s going to do a rapid update for mobile and a separate, secondary index for the desktop. If the mobile Google Search is refreshed quickly and treated as a primary, your desktop Google Search may be lagging in updates. By Google maintaining a fully separate index for mobile and desktop, it creates a more unbiased ranking for mobile-friendly websites. Case in point, in today’s Google Search results, due to having one website index, a mobile website might not have all the same content as the desktop version, therefore, if you click on a search result on your mobile phone, it may lead you to a webpage that doesn’t have the information it promised you. Is your website mobile friendly? Does it have all the necessary content to bring a user to your website on...

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Google Penguin 4.0

Google Penguin 4.0 was released on September 23, 2016. Google says it will no longer announce future release because now it’s real-time. The goal of Google Penguin is to decrease the ranking of websites that violate Google’s Webmaster Guidelines. It’s a Google Search algorithm (a filter, set of rules) that capture sites that are deemed to be causing spam in Google’s search results. For example, websites that have things like backlinks or any other content that doesn’t have anything to do with their website’s main content. These type of spammy websites will be penalized until the Google Penguin filter runs again. With the advent of Google Penguin, there also has been an increase in fake referrals that degrade your SEO if not filtered out. Here’s a few of the major changes: With the release of Penquin 4.0, it is now real-time. This means it will be part of the Google Search refresh process. Any changes made to your website will take effect much faster. For example, you make your website easier to read, valuable, unique and engaging.  These types of changes will help increase ranking. Penguin is now more granular. Spam will rank lower based on spam signals, meaning some pages of your website will rank higher than others. In the pass, spam signals affected the ranking of your entire website. If you have any questions or concerns about...

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Facebook Changes 2016

With the growing competition of social media platforms and enhancements of search engines like Google, Facebook has done it’s fair share of changes to improve the visibility and usage of it’s platform. When I first used Facebook and so was it’s intention, I saw it was basically a social media platform geared toward personal use, but I saw so much more. I felt it really could be used for business and asked myself, why can’t Facebook business pages be more like Yelp visually and like Google search-wise?     Well, behold! It’s 2016 and that’s exactly the direction I feel Facebook is going.  Now, it’s more robust and geared toward a business oriented model. Here’s are some of the major changes Facebook has made: Facebook business pages get a new look.  I know, at first you wonder what’s going on?  I like the old look.  I felt the same, but there was a lot of thought towards the changes.  A lot of it was to promote more call to action and brand awareness. Your profile picture now shows on the top left of your webpage above the new navigation, which is directly below. The new navigation is customizable where you can customize it toward your business needs. For examples, if you have ‘Offers’, you can move that to the top of the menu. To make these changes, go to...

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SEO Analyzer Tool

SEO Analyzer Check your SEO status! example: http://www.example.com. URL Please enter the access code as displayed above. Access code Online SEO Analyzer provide by SEOCentro. Recent Post The Impact of Quality Content on Website Traffic Creative Website Designs Will Help Your Marketing Plan Web Design Scam 5 Tips for Avoiding Financial Hardship With Your Website Design 5 Ways to Know You Can Make It in the Business World 5 Tips for Running a Successful Business What Tools Are Important When Enhancing Your Website How Networking and Attending Events Can Enhance Your Brand Learning the Basics of SEO to Survive in the Cyber World What All Startup Companies Should Know About Website...

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What is Google Penguin?

I just stumbled upon this awhile ago, but it’s been around for awhile. Google Penguin is the code name used for Google’s project to catch websites that violate the Google Webmaster Guidelines.  This Google algorithm update was first announced on April 24, 2012.  It’s main focus is to catch websites that artificially increase their ranking by having illegal (against guidelines) type of links pointing to their website. Most of this illegal activity is done through link farming, which is basically a group of websites that link back to each other whether their content is related or not.  There’s actually online marketers that sell this type of activity, but disguise or hide the fact that they are doing it.  They simply say they can rank your website higher if you buy some links from them and they’ll link back to you.  I’m simplifying this, salesmen (online marketers) get pretty inventive in their ways of conning you. 🙂 Another kind of borderline way of having an illegal link point back to your website is if you for example, donated money to a certain cause and they wanted to link back to your website and visa versa.  Having one or two of these is okay, but if it seems like there’s a pattern to build your ranking using this type of activity, Google will catch you. The next release of Google Penguin is...

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Preferred Page Audience on Facebook

When you’re a small business, you need to take advantage of all the online tools that can attract potential customers.  Facebook Preferred Page Audience is a great hidden gem that can do just that.       In order to use this Facebook feature, you need to have a Facebook business page. Click on Settings Click on Preferred Page Audience Basically, you would set the following parameters and Facebook will do their best to target your posts in front of the people you identified: Location – Enter the countries, states, cities or ZIP codes where the people you most want to connect with are located. Please note that city and ZIP locations aren’t available in all countries. Age – Select the minimum and maximum age of the people who will find your ad relevant. Gender – Choose the gender of the people you most want to connect with, or choose “All”. Interests – Add the interests of the audience you most want to connect with. Facebook can help you connect with specific audiences by looking at their interests, activities, the Pages they have liked and closely related topics. Languages – Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above. If you have any questions on this feature or would like more information on how you can get your business...

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We’re on Thumbtack!

We know it’s difficult to get qualified business leads. Did you know that there are people looking for your services right now? Join Thumbtack and they’ll send customer requests to you for free! You decide whom to respond to and send a quote or ask for more information for a small fee. iLocalEverywhere is on Thumbtack and we love it! Are you ready to meet new customers? Sign up today on Thumbtack and after your first bid, get 10 credits toward your next bid. How does Thumbtack work? Customers go to Thumbtack to hire a professional to do a specific job, task or service. All they have to do is select the service that they’re interested in and answer specific questions about what they need. Thumbtack will make sure their legitimate requests. Depending on how your profile is configured, you will receive alerts of requests.  For example, I’m on Thumbtack mainly for web design requests in my local area, so I configured my profile for just web design and a 20 mile radius.  That way, I only get the alerts that I’m interested in.  It’s still up to me if I wan to bid or request more info.  Either way, you have to pay a certain amount via tokens that you purchase.  If the person requesting services doesn’t look at your bid within 36hrs, you get a refund. List...

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There’s A Time For Everything

I recently returned back to work after a long over due vacation. I haven’t taken one since I got involuntarily retired from Hewlett Packard in November of 2009. After serving twenty five years of service, I received a two year ‘salary send off’ that they so called ‘retirement’. I guess I was lucky, since this was the last year that they were going to acknowledge retirement pay. Well, the rise and fall of my IT career is another story. With the recent passing away of my brother-in-law and my impending need to make sure my sister was alright, my vacation was well deserved and timely. During my vacation, my sister assured me through her actions and words that she was doing okay. I saw her gathering herself and ready to move on. I also saw the look on her eyes and tone of her voice still showing her missing her husband dearly.  I’m so glad I visited.  Family is everything. Seeing family was a great vacation. I started back to work mid week so to give myself enough time to unpack, get things in order and smooth my way back into the grind. Now that it’s Fri, it’s a good time to take one last break, write a few words and reflect my own future. I’ll be back to work on Monday and be much more prepared to tackle...

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Boring Friday At Work?

I know it’s Friday and you don’t feel like working, but the boss says ‘Get to work!’ You can still be productive whether it’s a slow day or Friday. Here’s some great productive activities to keep business going and at the same time pretty easy to do. 1. Organize and clean – This is a great time to clean your office, straighten out your paperwork and maybe rearrange your office to better suit your needs. 2. Catch up with clients – Give some of your clients a call. The ones you haven’t talked to for awhile. Great client relationships are key to a successful business. 3. Clean out and organize that email box! – Not the most exciting thing to do, but it will speed up efficiency in the following workdays. If you have Outlook or similar email app, this would be a great time to create rules so certain emails go to certain folders. You can also unsubscribe from those newsletters that you thought you were interested in. Don’t forget to delete them along the way! 4. Plan for the upcoming week – Set your priorities, make sure your calendar’s correct. Make sure you’re prepared for what’s on your calendar and you don’t have schedule conflicts. 5. Get some exercise – Go for a walk, clear your head, relax a bit. Your work will be waiting for ya, no...

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What’s Your Thoughts On Black Friday And Cyber Monday?

Has Black Friday and Cyber Monday conditioned consumers to buy only when there are deep discounts? Recent Post The Impact of Quality Content on Website Traffic Creative Website Designs Will Help Your Marketing Plan Web Design Scam 5 Tips for Avoiding Financial Hardship With Your Website Design 5 Ways to Know You Can Make It in the Business World 5 Tips for Running a Successful Business What Tools Are Important When Enhancing Your Website How Networking and Attending Events Can Enhance Your Brand Learning the Basics of SEO to Survive in the Cyber World What All Startup Companies Should Know About Website...

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Facebook Photo Size Tips

Did you know that the best size for your Facebook cover photo is 851 x 315 pixels?  Tip: If you double the size to 1702 x 630, you’ll get a sharper more crisper image.  Facebook will automatically resize it. FACEBOOK PHOTO SIZE CHEATSHEET Cover Photo – 851 X 315 Profile Photo – 180 x 180 Apps Icon – 111 x 74 Photo Album – max. upload size 2048 x 2048, max.display size 960 x 720 Timeline Photo – 403 x 403 Facebook Ad – 100 x 72 If you would like to read the entire article I referenced,  click here. Recent Post The Impact of Quality Content on Website Traffic Creative Website Designs Will Help Your Marketing Plan Web Design Scam 5 Tips for Avoiding Financial Hardship With Your Website Design 5 Ways to Know You Can Make It in the Business World 5 Tips for Running a Successful Business What Tools Are Important When Enhancing Your Website How Networking and Attending Events Can Enhance Your Brand Learning the Basics of SEO to Survive in the Cyber World What All Startup Companies Should Know About Website...

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